“It’s not polite to brag.”
“Nobody likes a bragger.”
Wait – is BRAGGING really such a bad thing?
Not according to Lisa Bragg, Founder and CEO of MediaFace, and author of the forthcoming book, Bragging Rights. Lisa says that the really negative things associated with bragging are actually another thing altogether: “self-aggrandizement.” (I ❤️ that word!)
As you might know, much of my academic research has focused on self-enhancement, self-promotion, social capital, and word-of-mouth. Bragging and self-aggrandizement fit right in there! I can’t wait for you to hear my conversation with Lisa in this week’s Talk About Talk podcast episode. (Yes, I have a new friend!)
Living with the name “Bragg” certainly influenced Lisa’s interests. In fact, that was the first Q I asked her!
In this episode, Lisa and I discuss:
1️⃣ The difference between BRAGGING and SELF-AGGRANDIZEMENT
2️⃣ How to stop WORRYING and focus on what makes you REMARKABLE
3️⃣ How to communicate your SUPERPOWERS without bragging
Is it BRAGGING, or is it something else?
Imagine you’ve just received a promotion, won an award, or completed a major project.
You’re about to post about your good news on social media, but before you hit “publish,” you catch yourself thinking, “Wait, am I bragging? Am I showing off?”
According to Lisa, what many people think of as BRAGGING is actually SELF-AGGRANDIZEMENT.
Lisa defines bragging as talking about your successes in a thoughtful and strategic way, but not at the expense of others.
Self-aggrandizement, on the other hand, is all about wanting to position yourself as more powerful or important. As Lisa says, there’s an element of narcissism involved.
It’s the folks who lack the self-awareness to even consider how their words come across that give bragging a bad rap.
If you still feel unsure about how to talk about your own successes, AMPLIFY somebody else’s!
Image by Amankirso from Getty Images/Canva
The easiest thing you can do is ✨ shine a spotlight ✨ on somebody else.
Does it still feel like bragging when you’re talking about somebody else’s successes? Probably not.
When does bragging cross from establishing credibility and highlighting successes to the negative territory of self-aggrandizement and showing off?
That all depends on who you ask.
Whether someone comes across as sincerely communicating their Personal Brand or just showing off depends on how they are PERCEIVED by their audience.
When we perceive or ACCUSE others of bragging, it usually means one of two things is at play:
1️⃣ It’s not really about them
Maybe I’m jealous. Or maybe I’m being judgmental. But my reaction has more to do with ME than THEM.
2️⃣ I’m worried about how others perceive me
In the back of my mind I’m wondering if others would ever accuse ME of bragging.
The lesson here is to be conscious of other people’s PERCEPTIONS, and to always be aware of the IMPLICIT and EXPLICIT ways we communicate.
That’s it for this week! A big THANK YOU to Lisa for taking the time to speak with me about BRAGGING, SELF-PROMOTION & YOUR PERSONAL BRAND. Keep an eye out for her book, Bragging Rights, due out in 2023.
Please forward to your friends who might like help with their communication skills and communicating Psychological Safety. Thank you.
Have a great week.
Chief Talker & Communication Coach
Most Recent 🎧Podcast Episodes:
#104 – Communicating PSYCHOLOGICAL SAFETY
#103 – Communicating with PRECISION
Related content from the Archives – Episodes focused on PERSONAL BRANDING:
#9 – Re-Imagining Your PERSONAL BRAND with Michael Boydell
#68 – Communicating Your PERSONAL BRAND ONLINE
#71 – PERSONAL BRANDING, AUTHENTICITY & TMI with Tom Megginson
#77 – PERSONAL BRANDING: Reinforcing Your Personal Brand With Implicit Communication
#84 – Strategic Principals of PERSONAL BRANDING
#97 – PERSONAL STYLE & Your Personal Brand
#98 – The Power of PERSONAL BRANDING
#101 – Communicating your Personal Brand on SOCIAL MEDIA with Andrew Jenkins
Check outONLINE CORPORATE WORKSHOPS with Andrea!