Personal branding is more than just the words we say about ourselves. Learn to reinforce your personal brand through consistent implicit communication, ranging from your personal style, possessions, affiliations, how you show up for meetings, and more. 

 

Find your printable Personal Branding Checklist” HERE (ep.77)

CONTENTS

  • Your Personal Branding Checklist
  • Resources

YOUR CHECKLIST:

Reinforcing your Personal Brand

with Implicit Communication

 

APPEARANCE, POSSESSIONS & HOW YOU “SHOW UP”

Your style

  • What you wear everyday: your haircut, your clothing, your makeup
  • Unique style elements, such as a favorite color or a unique accessory (funky eye-glasses, a fancy watch, a health tracker, a favourite purse/briefcase, unique shoes, a favourite designer,…)

Your possessions

  • The brands you buy and display
  • Your car
  • How you “Show Up”
    • Your office, whether virtual or IRL
    • What you bring to meetings:
    • Your briefcase, purse, meeting notebook, laptop
    • Your phone and phone case
    • What beverage do you bring to meetings?

PHOTOS & HEADSHOT

Headshot photos of you on your website and on social media:

  • Solid background
  • You and only you
  • Dressed how you would dress for a meeting with a client

Google yourself!

Keep photos updated

  • Don’t surprise people with how old you are when you meet for the first time

AFFILIATIONS & CREDENTIALS

People

  • Professional colleagues, personal friends and family

Institutions

  • Your employer, your school, where you volunteer, clubs

Where you live

Hobbies and activities

SCREEN SIGNALS

Your email signature

  • What’s the message? (image, title, awards, quotes, fonts,…)

Fonts you use

  • Modern? Flowery? Plain?  Funky?

Online meeting background

  • Tidy? Stylish? Reflects your interests?

YOUR COMMUNICATION

Your vocabulary

  • formality, jargon,…

Body language and posture

  • Facial expressions
  • Do you look confident? Engaged?  Happy?

Your manners!

Your voice

  • This video beautifully illustrates the significance of consistency in our implicit communication

Your voice mail greeting

 

WHERE TO START?

Consider two factors:

  1. IMPACT – Where do you have the most “touchpoints” with people who matter the most?
  2. EFFORT – How easy it is to improve?

3 Suggestions:

  1. Update your headshot(s)
  2. Your online meeting background (or wherever you have frequent touch-points with people)
  3. Check your voicemail!

 

 


RESOURCES

Dr. Andrea Wojnicki

Email – [email protected]

Book Andrea for a free 20min “communication skills training” consult

Andrea on LinkedIn – https://www.linkedin.com/in/andreawojnicki/

Talk About Talk

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