What’s YOUR Archetype?
Take the Quiz and Learn Your Archetype in Minutes.
Which of the 12 Professional Identity Archetypes resonates most for you? When you identify your Archetype, you’ll understand:
- Who you are (and who you’re not)
- How to tell your story authentically
- How to better recognize and connect with others
What’s YOUR Archetype?
Take the Quiz and Learn Your Archetype in Minutes.
Which of the 12 Professional Identity Archetypes resonates most for you? When you identify your Archetype, you’ll understand:
- Who you are (and who you’re not)
- How to tell your story authentically
- How to better recognize and connect with others
Are you clear on your distinct strengths?
Can you articulate your unique leadership style?
Are you curious to know your Archetype?
The free Professional Identity Archetypes Quiz will help you understand your unique identity. Think of it as a personality quiz, but with Archetypes. Identifying your Archetype will improve your self-awareness, provide you with focus and direction, and boost your confidence.
Meet Dr. Andrea C. Wojnicki, the Executive Communication Coach Who’s Become the Secret Weapon Trusted by Ambitious Executives Around the World.
Andrea’s on a mission to empower ambitious leaders to communicate with confidence and credibility, so they can achieve their career aspirations. A Harvard-educated executive communication coach, she combines deep expertise with a high-energy, personal approach, delivering practical strategies that boost confidence, build trust, and spark change.
Take the Archetype Quiz Now
Once you know your archetype, everything clicks. Understanding your archetype enhances your self-awareness, clarifies your priorities, and strengthens your confidence.
Frequently Asked Questions
Andrea’s answers to the most common questions she receives about the Archetypes Quiz.
What are the 12 Professional Identity Archetypes?
Dr. Andrea Wojnicki’s list of 12 Professional Identity Archetypes are derived from established research on twelve common archetypes that we all use to categorize people, stories, and brands. In alphabetical order, the 12 Professional Identity Archetypes are: Caregiver, Citizen, Creator, Explorer, Hero, Impassioned, Jester, Magician, Optimist, Revolutionary, Ruler, and Sage.
How can my archetype help with my personal brand?
Knowing your archetype will help you establish your personal brand by providing you with a theme (or universal pattern) you can use to describe yourself and your work. Most people do not use the archetype label directly. For example: Instead of saying “I am a Sage Archetype,” you might say “My passion is teaching and learning.” Or instead of saying “I am an Explorer,” you might say “I am known as a pioneer and a trailblazer in this industry.”
How long does the quiz take to complete?
The quiz takes 5-10 minutes. It consists of 12 questions related to various work contexts. For each scenario, you will choose the option that is MOST like you and LEAST like you.
Tip: Focus on your true, unique identity rather than what you think is the correct or ideal answer.
Can I use this Professional Identity Archetypes Quiz for my team or organization?
Absolutely. Understanding the mix of Archetypes within a team is a powerful way to improve collaboration and communication. Many teams use this quiz as an exercise at team-building workshops, and then ongoing to help understand team members’ personas.