Have you heard Jeff Bezos’ definition of a personal brand?

image of Jeff Bezos with the text, "Your brand is what people say about you when you're not in the room."

This definition is particularly useful because we can imagine various scenarios when we’re not in the room – and we really, really care what people are saying!

Certainly, this definition works well. But recently I’ve come up with another definition that I like even more. Are you curious what it is?

3 things to Talk About this week:

1️⃣ What’s your definition of “Personal Brand”?
2️⃣ 3 Personal Branding Headlines You’ll Never Hear From Me!
3️⃣ The May 2023 Personal Branding Bootcamp

Let’s do this…

1️⃣ What’s Your Definition of “Personal Brand”?

Just over 25 years ago, Fast Company published Tom Peters’ seminal article on personal branding.

image of "The Brand Called You" cover of Fast Company magazine

The year was 1997, and I was working in marketing as a young brand manager at Kraft Foods. I had a subscription to FastCompany (yes, the hardcopy magazine, imagine). I was intrigued by the idea of applying my brand strategy expertise to myself – as a brand.

Fast forward 25 years to 2022. When I learned that Kardashian matriarch Kris Jenner launched a Masterclass on Personal Branding, I immediately took the course!

image of Kris Jenner's MasterClass presentation with the text, "Mother of Self-Invention - Kris Jenner on the Power of Personal Branding"

Wait – WHAT?!?  Personal Branding is about “self-invention“? Hmm…

Then there’s billionaire rapper and businessman, Jay-Z, who says, “All my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time… and hopefully, everyone follows.”

image of Jay-Z with the text, "I'm not a businessman, I am a business, man."

When I coach executives on developing their unique personal brand, I encourage them to be strategic. What are the positive and unique skills and traits that you want to be known for?  Those are the things you want to reinforce!

Personal Branding is about being myself… ON PURPOSE!

image of Dr. Andrea Wojnicki with the text, "Personal Branding is about being myself ON PURPOSE."

2️⃣ Three Personal Branding headlines you’ll never hear from me

There are many good reasons to put the time and effort into developing your Personal Brand, including controlling your narrative, informing your future direction, and boosting your confidence, amongst other benefits.

Recently, I’ve noticed headlines focused on “personal branding,” and I thought: You would NEVER hear this from me!

For starters, have you noticed how many people equate a strong personal brand with social media followership?

image depicts social media influencer marketing concept; image by metamorworks via Canva

Personal Branding headlines you’ll NEVER hear from me:

“Why your Personal Brand isn’t profitable”

“How to get 100K followers in just two weeks”

“How to build a 7-figure Personal Brand”

I could go on.

For me, personal branding means conviction in my identity. It’s about focus and confidence. Again, it’s about:

“Being myself – ON PURPOSE.”

3️⃣ Personal Branding Bootcamp Starts Monday!

Do you want more confidence in everything from day-to-day interactions to important presentations? Are you ready to take control of your narrative, starting with how you introduce yourself? 

The May ’23 Personal Branding Bootcamp can help you achieve this and more.  Join us!

image of Dr. Andrea Wojnicki seated on a couch in front of a bookshelf

1. Five live group coaching sessions!
2. Access to the “5 Steps to Nail your Personal Brand” online course.
3. 24/7 access to the private Personal Brand Bootcamp virtual community.

Make May 2023 the month you finally develop your Personal Brand!

Click here to learn more

There you go – 3 things to Talk About this week! Being yourself on purpose, 3 Personal Branding headlines you’ll never hear from me, and the Personal Branding Bootcamp.

Do you have a different definition of Personal Brand? Please email me or message me on LinkedIn to let me know. I love hearing from you.

Talk soon,


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