Make 3 your default

Why make 3 your default? Three is a powerful number that makes it easier for us to understand and recall information. Three is balanced and substantive, without being overwhelming. 


In the most recent Talk About Talk episode, I highlighted examples and benefits of the number 3. 

Pool balls - 3 highlighted - Episode 93 - The Power of Three
Image by hakan istemi from Getty Images



Whenever I’m creating new content (and let me tell you, between my podcasts, newsletters, workshops, and courses, it’s A LOT of content), I always make 3 as my default.

Whenever I wonder, “How many?” I start with 3.

Quote - make 3 your default - Episode 93 - The Power of Three

Will it always work? No, of course not. Sometimes all you need is 1 or 2, and sometimes 3 isn’t enough. But often, 3 is exactly right.

And don’t forget the 3 X 3 method. Sometimes three might not be enough, but three groups of three is perfect.


If you’ve been a Talk About Talk listener for a while you may have heard me reference the book “Talk Like Ted” by communication expert Carmine Gallo. I checked the table of contents, and sure enough, it uses the 3 X 3 method. Three sections, each with three chapters.

Talk Like TED by Carmine Gallo - Episode 93 - The Power of Three
Another great example of using the power of 3 is Adam Grant’s book, “Think Again,” which organizes the chapters into three sections.

Think Again by Adam Grant - Episode 93 - The Power of Three

This is no accident. Communicating in 3s is effective.

YOU can use the Power of 3 when you’re:

✅ Categorizing (3 types)
✅ Listing or highlighting (3 takeaways)
✅ Telling a story (3 characters, 3 settings or 3 storylines)
✅ Wielding influence (3 reasons)
✅ Creating a ranking (top 3)
✅ Building a framework (3 steps)
✅ Making a sales pitch (3 benefits)
✅ Creating a meeting agenda (3 topics)

3 hands - Episode 93 - The Power of Three

Image by manop1984 from Getty Images

That’s it for this week! I hope you enjoy the podcast.  

Please forward this page to your friends who might like some help with their communication skills. Thank you!

“1, 2, 3, GO!” Make 3 your default!

Have a great week.

Talk soon,

Dr. Andrea Wojnicki
Chief Talker & Communication Coach