In a recent Q&A session, I was asked: How exactly can I share my personal brand?

My answer: We can share our respective personal brands in infinite ways!

  • directly and implicitly
  • from body language to tone of voice
  • from making eye contact to how you dress
  • from your written words to your punctuality

These are all signals that other people use to interpret and identify your personal brand and make judgements about you.

So, how can you find ways to promote your personal brand to present the RIGHT signals?

3 Things to Talk About this week: 

  1. Your Personal Brand vs Your Professional Identity
  2. 5 Ways to Reinforce Your Professional Identity
  3. Avoiding Mistakes Executives Make with Their Personal Brand

1️⃣ Your Personal Brand vs Your Professional Identity

Talk-About-Talk-Andrea-Wojnicki-Ep-156-Reinforce-Professional-Identity-Man-holding-up-question-mark-in-front-of-face, image from Canva

When working with my executive clients, we often use personal brand and professional identity as synonyms. However, there is an important difference.

Your personal brand is your reputation or identity, and it includes your whole self. 

Your professional identity is ALSO your whole self but viewed through the lens of your career or profession, emphasizing more of the professional part of your life.

Got it?

2️⃣ 5 Ways to Reinforce Your Professional Identity

Talk-About-Talk-Andrea-Wojnicki-Ep-156-Reinforce-Professional-Identity-Title-Card

In this week’s podcast episode, I go beyond my usual “POWER of 3”, to give you 5 ways you can reinforce your professional identity. You can get an overview from this episode or dig deeper in past episodes!

  1. YOUR SELF INTRODUCTION. Remember the Framework: Present, Past, Future. And remember to integrate your professional identity in terms of those three steps.
  2. SPEAKING-UP IN MEETINGS. The 3 prompts that I suggest for you are: “Based on my background,” “Based on my experience,” and “Based on my expertise…”  You can download a tipsheet to help you prepare for your next meeting.

  3. DEMONSTRATING THOUGHT LEADERSHIP formally and informally, in person and online, publicly and privately 

  4. MENTORING, TEACHING & LEARNING. If you are a mentor and a teacher, you’re going to be seen as an expert and you need to continuously learn about your area of expertise. 

  5. BE ACTIVE & VISIBLE. Make your default, “yes”, whenever you’re invited to lunch, to a conference, or to a networking event.  Get out there online and in person. Just say yes, be active, and visible. 

Talk-About-Talk-Andrea-Wojnicki-Ep-156-Reinforce-Professional-Identity-Quote-Plaque "Your self introduction is the most direct way you can reinforce your professional identity. Your self-introduction is often a first impression - a significant and lasting impression. Also, your self-introduction is the explicit words, coming directly from you, about you. You are your most credible source."


3️⃣ Avoiding Mistakes Executives Make with Their Personal Brand 

Talk-About-Talk-Andrea-Wojnicki-Ep-156-Reinforce-Professional-Identity-Inc Magazine.-Article-Avoid-These-3-Mistakes-Executives-Make-with-Their-Personal-Brand

Developing your personal brand is a demanding pursuit, but it is unquestionably worthwhile. A strong personal brand can elevate your career in terms of your focus, visibility, confidence, and promotability.

The question is, where to begin?

In this column for Inc. Magazine, I discuss the three mistakes I see most often when it comes to building a personal brand:

  1. Bypassing your value proposition
  2. Being inconsistent
  3. Copying others
More on this plus my other Inc. articles HERE!

There you go – 3 things to Talk About this week:

1️⃣ Your Personal Brand vs Your Professional Identity
2️⃣ 5 Ways to Reinforce Your Professional Identity
3️⃣ Avoiding Mistakes Executives Make with Their Personal Brand

You can learn more about reinforcing your professional identity by listening to this week’s Talk About Talk podcast ep.156 on Apple, Spotify, YouTube, or wherever you listen to podcasts.

Have a great week.

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