Real Relationships on LinkedIn

How many messages have you received on LinkedIn this past week saying “Hey! I came across your profile and I am looking to expand my network” or “Hi (insert any name here) I can help you increase your profits and leads by 200% in just 2 weeks. Let’s get on a call!”

Yuck. I thought LinkedIn was supposed to be for professionals.

The most recent Talk About Talk podcast episode looks at “The Power of NETWORKS” and features James Millar, Founder and Managing Partner of SkyBridge Associates. Last week, we talked about networking, the verb vs network, the noun. How building a network of trusted, kindred spirits is crucial to business success.

This week, we’re going to apply this concept to LinkedIn.

This is the best part of LinkedIn. Someone you know, knows someone you don’t know who can help you! Or, you know someone who could be helped by someone else you know. Or any combination of helpers, introducers, and solutions to problems.

The thing is, you can’t help people if you don’t really know them. You don’t want to make blind introductions; “Hey, Louise, you work in sales. Can you talk to Omar about how to make his sales team better?” and then find out Louise HATES sales and is desperately trying to find a new role in IT services.

You want to understand someone’s needs and skills before you can connect them with another contact. And the only way to do that is to get to know them.

If you’ve got hundreds (thousands?) of LinkedIn connections, you can’t possibly know them all. Jamie suggests you consider the difference between a NETWORK and SOCIAL FOLLOWERS. You should cultivate a network and build your social followers; they’re not the same thing.

your “network” should focus on quality, meaningful relationships
use social media followers to stay connected and learn news about your extended network

A quick way to sort people into those categories is to ask yourself, “Would this person be happy to hear from me personally?” Yes? They’re in your network. No? They’re followers. (Also, maybe ask why they are on your list in the first place?)

Image from Canva

Now, reach out and say hello to the people in the network category. Start with 1 person each day. Let them know you’re thinking of them. Share an interesting article, comment on their new job role, share news about a common friend; I bet they’ll be glad you did and you’ll have strengthened your network.

If you’re looking for more on NETWORKING, please check out these previous episodes with Sharon Mah-Gin: