This week, TalkAboutTalk is talking about P.R. or “Public Relations” and Cause Marketing
I promise that once you’ve listened to this week’s TalkAboutTalk podcast episode focused on Public Relations, you will be a savvier consumer of marketplace communication. This week, I researched Public Relations and interviewed PR expert Graeme Harris. I learned so much! Graeme worked in the PR industry for decades and shares many war-stories. He is also a great guy and fun to chat with. (After the interview my face hurt from smiling so much!) Click here to listen or download the podcast now.
Speaking of Public Relations, yesterday was #BellLetsTalk Day…
This Bell initiative raised over $7 million this year for Mental Health initiatives (AMAZING). This is a timely example of CAUSE MARKETING, just one of many things that PR managers do. Two other current examples of brands employing cause marketing – where they align their brand with a (hopefully) relevant and compelling cause:
Gillette’s thebestmencanbe.org Campaign
Of course, these cause marketing campaigns can be controversial and risky. But the time seems to be right for brands to exhibit their PR prowess. What else do PR managers do? Amongst other things, PR folks also manage:
internal corporate communications,
and crisis communications ***
*** Do you remember these? Lots to keep our PR friends out of trouble! (click for details)
- Tylenol poisonings
- Maple Leaf Foods listeria outbreak
- BP oil spill disaster
- United Airlines “Breaks Guitars”
- Samsung’s exploding batteries
- Huawei’s many issues
- #TimesUp / #MeToo perpetrators
- VW emissions scandal
? Public Relations “Quotes Worth Talking About”
Every week, we will share with you a few of our favourite quotes:
You will find these quotes and lots more on our Instagram page.
I sincerely hope you enjoy this week’s podcast focusing on PR. As always, I would ❤️ to talk! I appreciate your opinions, your topic ideas, and anything else you would like to talk about. Please connect with us at TalkAboutTalk.com or on social media.
Dr. Andrea Wojnicki
Founder & Chief Talker – TalkAboutTalk