Negotiation. It’s something we all do, be it negotiating our salaries, a sales price, or our childrens’ bedtimes!  Read on for: 

  • 5 little-known negotiation tips
  • 3 master negotiators
  • negotiating quotes from familiar names 

Let’s do this!


1️⃣ Don’t Be Selfish!

It’s certainly advisable to come prepared to a negotiation knowing what you want and to trying to make that happen.  But many negotiators make the mistake of being too self-focused or myopic.  You can benefit by considering in advance the perspective of your negotiating partnerWhat’s important to them? What’s non-negotiable? What might they will be willing to give?

Long Walk to Freedom - Nelsen Mandela

2️⃣ It’s Not About the Money.

We should consider the motivations, the wants and needs, of both your negotiation partner and yourself.  “Money” is the easy answer here, but money doesn’t usually explain what’s really going on. Negotiators are more likely focused on ego (“winning!”), status, freedom, or some other more tangible outcome (such as a new house!).

Getting to YES book

3️⃣ Getting to NO

Contrary to what you may have heard, it’s not just about “Getting to Yes.”  In fact, seasoned negotiators seek “no” from their counterpart as a signal that the negotiation has officially begun.  So don’t let “no” get you down! It’s means the negotiation can commence!

negotiation handshake
image: Unsplash @ cyntonn_photography


4️⃣ Try Matching & Mirroring

Tatiana Astray mentioned this in the podcast interview on “Emotions.”  Mirroring people’s body language and vocabulary implicitly signals that you are prepared to negotiate productively. You can mirror facial expressions, hand gestures, and the words and phrases used by your negotiation partner to learn more about them and to put them at ease

image: Unsplash @ tingeyinjurylawfirm

5️⃣ It’s Not About THEM WINNING.  It is About YOU LOSING!

Research shows that we value outcomes higher when we think someone else made concessions. So before you enter the negotiation, brainstorm some things that you are willing and able to concede.  Then, initiate the negotiation by asking for more than you want – and do so immediately. Behavioral scientists call this “anchoring.” Anchoring frames the discussion in the direction of your favor. Then, when you make concessions, the other party will feel victorious.



Nelsen Mandela - master negotiator

NELSON MANDELA (1918-2013) 


Angela Merkel - master negotiator 



Christopher Voss - master negotiator 


  • 24-year veteran of the FBI Crisis Negotiation Unit. Black Swan Group founder. Professor and author.
  • NEGOTIATED the 2006 Jill Carroll case in Iraq, the Steve Centanni case in the Gaza Strip plus numerous international hostage cases. 
  • NEGOTIATING STYLE: strategic, no compromise
  • “Instead of denying or ignoring emotions, good negotiators identify and influence them” – Christopher Voss
Never Split the Difference by Chris Voss and Tahl Raz



Christopher Voss negotiation quote

Kevin O'Leary negotiation quote

Meryl Streep negotiation quote

Elon Musk negotiation quote


Did you listen to last’s weeks podcast on EMOTIONS?  If not, I hope you will. People keep telling me two things:

  1. Emotions and negotiations expert Tatiana Astray is so SMART. (Yes she is!)
  2. This topic of EMOTIONS is highly relevant for us in our new reality (True!)
Andrea Wojnicki & Tatiana Astray

Andrea Wojnicki & Tatiana Astray

In addition to emotions, Tatiana’s expertise also covers NEGOTIATIONSA quote you’ll hear in the most recent podcast from guest expert Tatiana Astray:

Tatiana Astray negotiation quote

Did I mention that was episode #50?!? Hooray!  ? Here’s to the next 50 episodes! 

And next week’s podcast topic? COMPETITION.  I can’t wait for you to hear our twist on competition….

Until then – 

Have a great week and stay safe! 

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