#56 HOW TO CHOOSE A BRAND NAME

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Learn how to choose a brand name. Are you naming a new product? A start-up? A new podcast? Dr. Andrea Wojnicki takes you through the 5 steps, from strategy to name generation, to evaluation, to searching availability and trademarking, to launching the brand! See the shownotes for a useful printable summary.

RESOURCES

Brand Naming

• S. Patent & TM Office - https://www.uspto.gov/trademarks-getting-started/trademark-basics
• Canadian TM database - https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/home?lang=eng
• Chevy Nova naming story: (https://www.snopes.com/fact-check/chevrolet-nova-name-spanish/)
• ARCHETYPES podcast episode – com/54-archetypes/
• ARCHETYPES blog - https://talkabouttalk.com/archetype-blog/
• PERSONALITY blog - https://talkabouttalk.com/personality-blog/

Talk About Talk & Dr. Andrea Wojnicki

• Email - Andrea@TalkAboutTalk.com
• Subscribe to the Podcast – https://talkabouttalk.com/podcasts/#subscribe
• Free Communication Coaching via the weekly Email Blog - https://talkabouttalk.com/blog/#newsletter-signup
• Website - https://talkabouttalk.com

THANKS for listening – and READING!

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