Gift-giving is a highly symbolic form of communication. Are you a good gift giver? In this podcast you will learn how to think about gift-giving more rationally, with research-based tips about what matters and what doesn’t. Here’s a hint: We should worry less about how much money we spend. It’s typically the “low substance, high sentiment” gifts that are appreciated. It really is the thought that counts!

References & Links


  • Mauss, Marcel (1924) THE GIFT
  • Belk, Russell W. (1976) “It’s The Thought That Counts: A Signed Digraph Analysis of Gift-Giving” Journal of Consumer Research
  • Belk & Coon (1991) “Can’t Buy me Love: Money, Dating & Gifts” Association for Consumer Research
  • Geisler, Markus (2006) “Consumer Gift Systems” Journal of Consumer Research
  • Sherry, John F. (1983) “Gift-Giving in Anthropological Perspective” Journal of Consumer Research
  • Sherry, McGrath & Levy (1993) “The Dark Side of the Gift” Journal of Business Research
  • Ward, Morgan K., & Broniarczyk, Susan M. (2011) “It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness” Journal of Consumer Research
  • Wooten, David B. (2000) “Qualitative Steps Toward an Expanded Model of Anxiety in Gift-Giving” Journal of Consumer Research

Professor Russell Belk

Talk About Talk & Dr. Andrea Wojnicki


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