People often ask me what BOOKS I recommend, particularly books focused on communication skills.
So I thought, why not release a podcast episode where I talk about one of these books? Or maybe THREE of them? And why not discuss them with a fellow book lover?
Enter Adam Ashton, author and co-host of “What You Will Learn,” a podcast all about books!
I met Adam years ago in Seth Godin’s inaugural Podcasting Fellowship, where we both developed our podcasting skills. Adam stood out for me as exceptional. Fast forward to today… his podcast has >7 million (!) downloads, and he’s published two books!
He also has a fantastic laugh!
Adam joined me for the latest Talk About Talk episode to discuss a few of my most frequently recommended books. Thank you, Adam!
3 things to Talk About this week:
1. INFLUENCE by Robert Cialdini
2. CHATTER by Ethan Kross
3. GETTING TO YES by Roger Fisher, William Ury & Bruce Patton
1️⃣ INFLUENCE
by Robert Cialdini
The first book Adam and I discussed was the updated edition of Robert Cialdini’s Influence: The Psychology of Persuasion.
Cialdini is known as the godfather of persuasion, and for good reason. This book is the classic “influence bible” and I devoured it when the first edition was published in the 1980s.
Cialdini’s 7 levers of influence:
1. Reciprocity
2. Unity
3. Commitment/Consistency
4. Likability
5. Authority
6. Scarcity
7. Social Proof
2️⃣ CHATTER
by Ethan Kross
If I had to choose, this book is my favourite these days! Chatter is only two years old, but it has already become one that I most frequently recommend to clients.
In Chatter, psychology professor Ethan Kross focuses on self-talk, a.k.a. the voice in your head that you may know as the inner critic.
Kross takes a common issue, provides guidance supported by evidence-based research, and shares accessible and actionable strategies for overcoming negative self-talk, or what he calls rumination.
One of those actionable strategies is to use distanced self-talk – as in not using first person to talk to yourself. This is a game-changing hack!
3️⃣ GETTING TO YES
by Roger Fisher, William Ury & Bruce Patton
Last but not least, Adam and I discussed Fisher, Ury, and Patton’s Getting To Yes. Just as Cialdini is considered the godfather of persuasion, this trio could easily be the godfathers of negotiations.
I know many of you have probably read “Never Split the Difference,” a more contemporary book about negotiations. But have you read Getting To Yes?
These authors pioneered the concept of BATNA: Best Alternative to a Negotiated Agreement, something you’d cover on day 1 of any negotiations class.
There you go – 3 things to Talk About – or 3 BOOKS to Talk About – this week: Influence, Chatter, and Getting To Yes. Thanks again to Adam Ashton for talking books with me!
Have you read any of these books? I’d love to hear about your biggest takeaways. Please email me or message me on LinkedIn to let me know.
Talk soon,
Executive Communication Coach
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