Gift-giving is a highly symbolic form of communication. Gift-giving can also create a lot of stress!  Whether it’s a client thank-you gift, a birthday gift, or Valentine’s day, gifts communicate things about the giver, about the giver’s beliefs about the receiver, and about the relationship between them. Gifts can reinforce important relationships, take them to the next level, or even destroy them.



Dr. Andrea Wojnicki & Talk About Talk 

Professor Russell Belk 


  • Mauss, Marcel (1924) THE GIFT
  • Belk, Russell W. (1976) “It’s The Thought That Counts: A Signed Digraph Analysis of Gift-Giving” Journal of Consumer Research
  • Belk & Coon (1991) “Can’t Buy me Love: Money, Dating & Gifts” Association for Consumer Research 
  • Geisler, Markus (2006) “Consumer Gift Systems” Journal of Consumer Research 
  • Sherry, John F. (1983) “Gift-Giving in Anthropological Perspective” Journal of Consumer Research
  • Sherry, McGrath & Levy (1993) “The Dark Side of the Gift” Journal of Business Research
  • Ward, Morgan K., & Broniarczyk, Susan M. (2011) “It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness” Journal of Consumer Research
  • Wooten, David B. (2000) “Qualitative Steps Toward an Expanded Model of Anxiety in Gift-Giving” Journal of Consumer Research


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