When I started Talk About Talk, I had NO IDEA I’d be focusing so much time and energy on personal branding. I thought I’d be focused more on communication topics such as listening, confidence and storytelling. But almost every day, one of my clients or listeners shares the significant impact that developing their personal brand has had on them.

Almost two years ago, my client, Dr. Nataša Obermajer, an oncology drug researcher in Europe, shared the impact that developing her personal brand has had on her confidence and her credibility. Nataša shared her thoughts in podcast episode 98, which became one of the top 10 episodes of all time.

Since then, Nataša has been named Ambassador of Science of Slovenia. WOW! Congratulations, Nataša!

Nataša Obermajer LinkedIn post - the power of personal branding - Talk About Talk

Helping others articulate their unique Personal Brands has become one of my greatest passions. I believe that recognizing the importance of Personal Branding, and taking the time to strategically manage yours, will benefit you in both the short term and long term.

This week I’m really excited to share the tenth of the Top 10 most downloaded Talk About Talk episodes: The Power of Personal Branding.

Ok, are you prepared to be blown away by Nataša’s insights?


3 things to Talk About this week:

  1. Why you should prioritize your Personal Brand
  2. What do you want to be known for?
  3. An invitation! 

1️⃣ Why you should prioritize your Personal Brand

There are many benefits of focusing on your Personal Brand, and as Nataša so deftly explained, among the most significant benefits are establishing credibility and making a positive impact through your work.

Nataša realized that in order to effectively influence the development of therapies, she needed to become strategic about her communication skills and her Personal Brand.

Dr. Nataša Obermajer quote - "The impact of effective communication, including personal branding, is much underestimated, in my opinion, and it's time that people who are working in critical and influential fields such as healthcare realize it." - the power of personal branding - Talk About Talk

In addition to establishing credibility, Personal Branding also allows you to strategically manage your narrative, and keep imposter syndrome at bay.

In those moments of self-doubt when you need a confidence boost, lean into your Personal Brand, and BOOM! Confidence boosted!

You can listen to Nataša’s take on the power of Personal Branding in Talk About Talk ep.140 – The Power of PERSONAL BRANDING.

2️⃣ What’s YOUR Personal Brand?

One way to think about your Personal Brand: it’s what other people say about you when you’re not in the room. (Thank you to Jeff Bezos for this definition.)

In a career context, your personal brand is your PROFESSIONAL IDENTITY.

Andrea Wojnicki quote - "In a career context, building our PERSONAL BRAND is about establishing our PROFESSIONAL IDENTITY. Once we've articulated our personal brand, our confidence grows, we establish credibility, and ultimately we can create real impact." - the power of personal branding - Talk About Talk

When you take time to articulate and cultivate your professional identity, your colleagues and other key stakeholders begin to see you as the go-to person in that area. And when relevant career opportunities like speaking engagements, leadership roles, or job openings arise, you’ll be top of mind.

So whatever it is that you want to be know for, strategically managing your Personal Brand can help.

3️⃣ You’re invited!

One of the more significant ways that we communicate our personal brand is through our VOICE.


  • Does your voice reinforce your ideal personal brand?
  • Do you like the sound of your voice?
  • Do you know how to effectively use your voice?

Years ago, I interviewed voice coach Judith Weinman (ep.89 “Using Your Voice”), and we’ve been talking about collaborating ever since.  Finally, it’s happening!

"Your Voice is your brand" webinar Andrea Wojnicki Judith Weinman - the power of personal branding - Talk About Talk

This is a FREE 1-hour Zoom workshop focused on using your voice to reinforce your personal brand. I promise it will be fun and you’ll learn a lot!

Click HERE to learn more about the “Your Voice is your Brand” webinar.

There you go – 3 things to Talk About this week:
1️⃣ Why you should prioritize your Personal Brand 
2️⃣ What’s YOUR Personal Brand?
3️⃣ Your Invitation to a free webinar

I hope you’ve enjoyed listening to the Top 10 most downloaded Talk About Talk episodes this summer!  Check out episodes 131-140 on Apple, Spotify, YouTube, or wherever you listen to podcasts.

Next week we’ll be back to our regular cadence of new episodes every two weeks. Do you have any communication skills questions or topics you’d like to learn about in future episodes? Please email me or message me on LinkedIn. Bring it on!

Thank you and have a great week.

Talk soon,


Learn about 1-on-1 COACHING with Andrea,
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