#54 ARCHETYPES with Dr. Andrea Wojnicki

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ARCHETYPES are shared, universal patterns that help us understand characters and stories.  We employ archetypes in both our consumption (of stories, movies, music) and our communication – of ourselves, our experiences and our brands. Learn about the stages in the hero’s journey and 12 common archetypes, one of which may describe you and/or your brand. This is episode one of a two-part podcast series on ARCHETYPES.

REFERENCES

BOOKS

•  “Collected Works of C.G. Jung, Volume 9 (Part 1): Archetypes and the Collective Unconscious” – https://amzn.to/3icyIns
• “The hero and the outlaw: Building extraordinary brands through the power of archetypes” Margaret Mark & & Carol Pearson –  https://amzn.to/38bkU7V
• “Awakening the Heroes Within” Carol Pearson – https://amzn.to/31sOpkg

ARCHETYPES

• *** 12 Common Archetypes Summary (one-pager PDF): https://talkabouttalk.com/wp-content/uploads/2020/07/ARCHETYPES-Summary.pdf
• https://en.wikipedia.org/wiki/Archetype
• https://en.wikipedia.org/wiki/Jungian_archetypes
• Joseph Campbell & The Hero’s Journey Summary – http://www.movieoutline.com/articles/the-hero-journey-mythic-structure-of-joseph-campbell-monomyth.html
• Star Wars – https://thescriptlab.com/features/screenwriting-101/12309-the-heros-journey-breakdown-star-wars/
• Mothers in Disney movies –https://en.wikipedia.org/wiki/Roles_of_mothers_in_Disney_media#
• 6 well-known stories – https://venngage.com/blog/heros-journey/
• Ernest Dichter & brand archetypes – https://en.wikipedia.org/wiki/Ernest_Dichter

Talk About Talk & Dr. Andrea Wojnicki

• “Storytelling” with Harvard professor & author Jerry Zaltman – https://talkabouttalk.com/11-storytelling-with-harvard-professor-author-jerry-zaltman/
• Email – Andrea@TalkAboutTalk.com
• Free Communication Coaching via the weekly Email Blog – https://talkabouttalk.com/blog/#newsletter-signup
• Website – https://talkabouttalk.com

THANKS for listening – and READING!

Stay safe. And TALK SOON!

• Web:            https://talkabouttalk.com/
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• Email: Andrea@TalkAboutTalk.com

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